Geographical Segmentation Essay

In ancient Greek mythology , is said to live an athlete named Milon . Strength , determination in every fight is very inspiring . The name was later adapted into MILO , the energy to win every day . MILO is an energizing chocolate drink with a unique and delicious flavor that is preferred . Made from natural ingredients nutritious , rich in vitamins and minerals . In 1934, MILO launched first in Australia and then spread to different parts of the world . In Indonesia , MILO introduced in Indonesia 1974.Mewujudkan a healthier society is the mission of PT . Nestlà © Indonesia. When in 2001 the government heavily campaigned INDONESIA CHAMPION , MILO was invited Indonesian children love and achievement in the field of sports . 2002 for the first time held MILO School Competition , young talent in the sport of badminton . Until now, the competition is held annually for children of primary and junior high school in Indonesia. Geographical Segmentation : †¢ Region : Generally people prefer to drink Milo throughout the year . But Nestle can segment the market on the basis of the season . Consumption of cold Milo down during the rainy season because people prefer to have a hot Milo . In hot regions consumption patterns have not changed much . †¢ City : Milo consumption more in the cities than in the villages due to various factors such as income and education levels . Nestleshould more focused on making available in the Milo wherepeople every willing and able to buy . Demographic Segmentation : †¢ Age : Nestle can easily target different age groups . The most important of these groups are children and the elderly . For the kids can introduceMilo with additional nutrients such as vitamins and minerals . For older people it already has clinical nutrition . It just needs to get the product known among these people . †¢ Gender : It will be very beneficial for women because they usually target shopfor their families . If they believe that Milo would be good for their families , they will buy . †¢ Income and employment : People will buy Milo when they have sufficient monetary resources . Nestle should target those at higher income groups.People with blue-collar jobs can be targeted by saying that Milo will help them in their daily routines . Life cycle stages can also be important for families with young kidswill want to buy Milo . Psychographic segmentation : †¢ Social class and lifestyle : People belonging to the higher social classes tend to spend more on luxury than those in the lower classes . Such people can be easily targeted because they are very health conscious . Nestle can encourage people to buy Milo who lack rich foods . †¢ Personality : And outdoorsy people who are involved in sport can also be targeted by tagging the brand with a sports celebrity . Behavioral : MILO is a brand which is famous for delicious and nutritious beverage products enjoyed by families from generation to generation , with a definite chocolate flavor . Favors drunk warm or cold with milk chocolate contains healthy for the body . And that definitely favored so many people in many countries including Indonesia .

Comlaw Aropa Assignment Essay

Question 1 Offer is an expression of willingness to enter into a legally binding contract on the terms proposed once the offer is accepted. This letter is an offer since the terms proposed are complete and it is communication to the offeree. The letter was definitely sent to Andrew by mistake since the company makes this offer only to their regular customers and to those who have signed long term supply contract. Andrew did not satisfy both these conditions. According to the case of McMahon v Gilberd & Co, the ‘reward’ for each returned soft drink bottle is made to their customer only. Technically, the bottle dealer is not their customer and therefore the case was invalid. In conclusion, although Andrew replied to the offer before the deadline, the company has no legal obligation to supply Andrew. Question 2 In this situation, Sarah has met the term of the offer as she has expressed willingness to enter into a legally binding contract. The reply from Sarah shows that she agreed to accept the offer for 300 tonnes. Her request to collect the fertilizers in early October is merely a request for information since she is willing to pay for the delay. It is not a counter offer by Sarah as she is willing to collect the fertilizers if the company does not agree to her request. Therefore, the offer is still valid as she was only requesting for more information. Similarly, in the case of Stevenson v McLean, the plaintiffs telegraph was only a request for information and is not a counter offer. Thus, the offeror has legal obligation to sell to the plaintiff since he has accepted the offer via post. The email sent by the company to Sarah on 21 July to revoke the offer is invalid because she has already accepted the offer. Revocation of offer can only be done before the communication of acceptance by the offeree. The method of reply used by Sarah through email is valid as long as it is not less advantageous to the offeror although the offer was sent via post. In conclusion, the company has the legal obligation to supply fertilizers to Sarah since her acceptance of offer is valid.

Write an essay proposing the potential environmental impacts of the

Write an proposing the potential environmental impacts of the monaco grand-prix (check others instructions) - Essay Example The creation being also involving of activities that are built on land that is useful for beauty growth by vegetation indulgencies over the years the structure is a challenge to authentic and natural grace. The Monaco Grand Prix, has been constructed and sat on a piece of land that’s has been for decades concentrated mainly on motor vehicle races. The impacts to the environment of such repeated events as this involve air pollution by the gases released by the motor vehicles, the toxic gases posed by use of fuel that is not user friendly for example diesel, and diesel hydrocarbons that are volatile and evaporate at 180-400 degrees Celsius. Some of the automobile on the tracks of Monaco run on fuels like this, distillate fuels from gas oil. The races Formula One inculcates involves each year tons of carbon emissions. These pollution effects are threats to the water body since carbon emissions interfere with the water bodies in the surrounding environment and the marine life in it along with air and noise pollution. The effects of these pollutions on the population pose risks of health in lifestyle conditions such as lung and throat cancerous ailments from inhaling the toxic gases released into the air. Depriving the environment of its own beauty to green cover, the construction of the facility does not allow for authentic green cover on the area, this leads to a reduced gaseous exchange efficiency that also deprives life of quality from lack of maximized exchange of gases. The other aspect is that of noise pollution that is involved when the races are in progress. The noise from several rushing engines is a cause of noise pollution to the city which is evident by the extents of hearing aid usage and partial deafness among the population of residents. This population of people is directly involved or indirectly involved in the

Financial ratio analysis Assignment Example | Topics and Well Written Essays - 750 words

Financial ratio analysis - Assignment Example However, the intention of the ratio computation in this case is for the investment viability and this implies that the relevant explanation of the ratios will be offered. We consider the current ratio, which helps in determining the financial position or ability of an organization to meet its short term obligation. The following formula is used to compute the current ratio A current ratio of 2:1 is considered to be most adequate for numerous organizations in testing the liquidity ratio. In this case, the two organizations are considered to be relatively able to meet their short term obligations. The profit margins indicates that the DOHA Bank is more profitable compared to the Commercial Banks of Qatar. In 2013, the DOHA Bank recorded 0.54 while the CBQ recorded 0.467. On the other hand, in 2012, the DOHA Bank recorded 0.85 while CBQ recorded 0.674 (Chesnick & United States, 2000). This is clear that the DOHA Bank is more viable for investment compared to the Commercial Banks of Qatar. From the debit ratio figures, the two companies seem to be spending nearly the same amount of debts to finance their organizations’ growth and development. This has an impact of creating volatile earnings (Chesnick & United States, 2000). However, DOHA Bank appears to be spending a little bit more in its operations and this explains that, it is able to generate more earnings, which are spread to the shareholders in terms of dividends. These ratios help the business to know whether it is meeting its goals of generating profits and satisfying the clients. In this case the total assets turn over will be computed using the following formula. These ratios indicate that the market viability of the two organizations is sound and they can thrive well, since their book value is almost the same as the market values of the shares (Chesnick & United States, 2000). From the above ratio analysis, it can be concluded that the DOHA Banks has more

Beggar Thy Neighbour Essay Example | Topics and Well Written Essays - 1500 words

Beggar Thy Neighbour - Essay Example After the American independence, several merchants made themselves incredibly wealthy from securities trading. People such as William Duer were able to make a lot of money from the stock market and their influence, fame, and resumes grew exponentially. Similarly, Robert Morris made himself exceptionally wealthy by trading securities on leverage from loans. Like Duer, his influence sparked many people to venture into the securities and commodities market. At the time, there were no laws governing securities trading and thus market panics were inevitable. By this point, the government had already understood that its role was to regulate this trade. In the absence of government regulations, the public was unprotected from the possibilities of fraud and loss of their money, which prompted the government to bring out new laws. Lenders were increasingly giving money to speculators and this led to the need for the government to control bank lending as well. Through regulating lending and in vestment, it is evident that government control was protecting the public. However, by governing the interest rates, the government and merchants did not come to agreeable terms, as most of the initial policies were ineffective. Some changes were implemented and this has continued to date making our financial system the current jargon it is today. Q 2: What led to the development of the American Bankruptcy Law?Many influential people participated towards the improvement of the financial industry.

Analyze the Conventional Wisdom Regarding the Iliegal Immigration Essay

Analyze the Conventional Wisdom Regarding the Iliegal Immigration Debate - Essay Example Besides, the arguments on illegal immigration deeply influence the development of conventional wisdom on the same subject. Thesis statement: The conventional wisdom regarding the illegal immigration debate in America is deeply influenced by the arguments in favor of and against illegal immigration and the related problems. Arguments in favor of illegal immigration The scope of the policy of amnesty and illegal immigration As pointed out, the arguments in favor of illegal immigration deeply influenced the conventional wisdom regarding the illegal immigration debate. To be specific, the people of America are aware of the fact that their lineage is rooted in immigration from European nations, African continent and some parts of the Asian continent. One can see that the native population of the American continent consists of the American Indians. Almost all the other racial groups in America are related to immigrant population. Therefore, those who are in favor of illegal immigration arg ue that illegal immigration must not be considered as illegal because economic disparity is the main reason behind it. Steiner opined that â€Å"More likely, illegal immigration rose because the United States economy demanded it, and illegal immigration would have risen even if amnesties had not been granted† (41). Those who try to immigrate to America are not aware of the problem of illegal immigration. ... They believe implementation of laws and regulations related to illegal immigration can reduce the problem in future, and the current laws cannot solve the problems faced by the illegal immigrant in America. In addition, those who are not in favor of illegal immigration argue that the illegal immigration must be considered as an international problem, not as a regional or national problem. Humanitarian consideration/ human rights and illegal immigration Those who are in favor of illegal immigration argue that deportation or similar actions against the so-called illegal immigrants are a violation of human rights. The liberal humanitarians including the working class in America consider that the government must take apt measures to reduce the problems faced by the illegal immigrant population in America. Hill stated that â€Å"It is little wonder that these kaleidoscopic overlaps and divergences lead some to argue that the real divide in the immigration debate is between educated and d efenders of the U.S. poor and working class† (196). Besides, those who are in favor of illegal immigration argue that illegal immigrants face marginalization in the American society. They argue that governments must try to amalgamate the illegal immigrants into the core of the mainstream society. At the same time, the strict implementation of laws related to illegal immigration/human trafficking can reduce the scope of problems related to illegal immigration. Arguments against illegal immigration Barbed-wire fences and border security As pointed out, the conventional wisdom regarding the illegal immigration debate is influenced by anti-illegal immigration arguments. The history of

Global Awareness and Modern Business Survival Term Paper

Global Awareness and Modern Business Survival - Term Paper Example Basically, in order for an organization to remain relevant in the market for long-term basis, it is critical for the organization to find ways of developing and maintaining competitive advantage. This can only be learned from contemplation of how different markets around the world behaves and what is required to create a strategy that would keep the organization relevant even in the long run. Although the primary goal of every organization is to make profits, it is essential to study other areas relevant to keep the organization relevant in the market. The global business operation requires organizations to consider strategic areas that the customer and community are equally focusing on and define as practices of a successful organization. For instance, although definition of organizations focusing on long-term goals tends to or revolves around sustainability, other areas are critical focusing on or that foster the sustainability. Notably, issues of corporate social responsibility ha ve been highly prioritized globally as to having played a key role in strategically placing organizations in a position to thrive in a highly competitive market. Specifically, customers and the community through which businesses operates are looking beyond what the business offers. This is critical because issues such as environmental and social are considered ideal in any business operations. In addition, governance issues have also been prioritized globally. Studies have documented that organizations that have good practices of governance tends to win the favor of investors and employees. This means that such organizations recognize employees as part of the primary assets of the organization thus according them the treatment they deserve. In this regard, global awareness means that the organization learns different ways through which such matters other than profit gaining can positively contribute to the organization. Incentives such as different and new ways of attracting and ret aining competent workforce are contemplated upon. In another dimension, due to globalization, different ideas, innovations, and new ways of conducting business are learned. In fact, these issues can easily be learned by subjecting not only the organization leaders, but also the workforce in training and development programs. The idea behind such a move is to produce or develop people who can formulate and integrate multinational strategies in the organization. Globalization has effects both for local businesses as well as well as the international businesses. In a global business environment, every business in the world is competing with another business in the world, as long as they are in the same sector. For instance, a dairy farmer in America is in competition with a dairy farmer in Africa. In this regard, if a dairy farmer does fails to gain the competition which makes a dairy farmer in the Africa has, the farmer will have issues. This phenomenon can be exemplified in the trade relations between the China and the United States (China Briefing Media, 2006). Because Chinese manufacturers can achieve the highest competencies as compared to US firms, Chinese producers have taken over the US economy. If a firm in one market in the world is unable to meet the competencies in the global economy, the firm will be pushed out of the market by a firm that is far away in the world. This has been seen in numerous situations. For instance, South African farmers have been able to find way to produce low price and high quality agricultural products. The cost of production and expert for these firms have been so low that they are able to produce and exported products around the work and sell the so cheaply in the export market at they are able to

Key Intelligence Needs of a Company Assignment Example | Topics and Well Written Essays - 2000 words

Key Intelligence Needs of a Company - Assignment Example In this scenario, I will have successfully carried out my work as the CI practitioner since my work as the CI practitioner would have become an essential component of the organization plus its management. It eventually, becomes part of a company’s culture. As the CI practitioner, the following main operational areas and activities are the ones I will focus on: Focus and planning: As the CI practitioner my main focus will be critical business issues. These are key needs of intelligence. Information gathering: In this phase, the information I will gather will come from various sources through different gathering techniques. Analysis of information: I will ensure that information is converted into intelligence via the interpretation process, so that the results can be used in decision-making which is strategic. Communication of information: I will ensure that the process results are shown to the management and those responsible and capable in appropriately acting to the results i n a timely manner. Structure and process: This form of intelligence requires suitable policies and procedures which are necessary tools so that company staff can help in CI while benefiting from its process. Culture and Organizational awareness: For successful utilization CI efforts of a company, it is necessary to have in place suitable awareness organizationally. Even though decision-makers decide on the intelligence needed, everyone should have information gathering on their mind. Upcoming content in this paper will concentrate on the things that enhance the importance of the practitioner, beginning with the critical activity. This intelligence needs act as a roadmap to a CI practitioner in carrying out my duty regardless of its magnitude and it follows this roadmap (Negash, 2004). Another fact is the deficiency of resources by the company which denies the comfort which mainly focuses on a massive amount of essential issues. KIN definition also guarantees that management will rec eive the intelligence that it really requires. CI can greatly vary in different companies, KIN being its direction drivers. If not well explained, marked out and accurately communicated, the whole potential stands a chance of being a failure. It’s very important that as the CI practitioner of the company I make CI the central part of the formulation of strategy and planning in business never being seen differently (Luhn, 1958). Defining KIN The application of formal process for management requirements was propagated by CI expert Jan Herring to come up with a supportive environment between those who use intelligence and professionals in CI supporting communication which is in two-way and is required for the identification and definition of the company's intelligence needs. I will incorporate his model since it depends with the procedure that is used by organizations in state intelligence so as to identify priorities in national intelligence. Advantages of CI identification pro cess to the company Everybody is brought on equal or similar wavelength Ensuring that the competitive thinking of the company is broad Capability of anticipating needs is created CI unit focus is created The

Basic LAW Essay Example | Topics and Well Written Essays - 1000 words

Basic LAW - Essay Example The business that has been decided to be set up is that of transport business. This business operation will deal with lending car on rental basis to the tourists’ companies which operates with planning trips for the tourists. Australia is an attractive location for the tourists and thus holds good scope for the business. The cars will be bought new for providing them on rental to the tourists’ companies. The business will operate on the type of â€Å"sole trader†. Thus the aim of this paper is to evaluate the advantages and disadvantages of sole trading business along with the other forms for comparing and thus to justify this choice of the business form. The name of the business would be â€Å"Lark Travels†. Lark is the name of a songbird. The benefits and the drawbacks of registering names for business will also be evaluated in this paper. Sole Trader Business: Advantages, Disadvantages, Legal Requirements and Liabilities of the Party Sole trader which h as been selected as the form of the business is known to be as the most inexpensive and the simplest structure to be set up. The best way to have a business name is to have it by the trader’s own name; otherwise the trader needs to register the business name with Consumer Affairs Victoria. The sole trader holds the entire liability of the business. The liability holding does not vary in case if the business is registered with a name other than his or her name. An income declaration is essential to be included by the sole trader; the income which is earned from the business. A business plan is required in case the sole trader is opting for taking loan from any of the financial institutions. The tax is paid by the sole trader at a rate of personal tax, although he or she may be required to pay provisional tax. The liability of sole trader business is unlimited and can even broaden up to sole trader’s personal assets inclusive of any assets which are owned jointly with an other person. The advantage of sole trader business is that it bears low fees of establishment. The entire control over the business lies with the sole trader and he enjoys the entire profit from the business. During low business profits, there exist taxation advantages. There is applicability of less legislation in this business form. The only two legislations applicable are Contract Law and Tax Assessment Act. Despite the advantages, the sole trading business can pose as a risk towards the trader’s personal finances. The capital deems limited by the sole trader’s personal assets and also there prevails limited expertise of the trader. He is subjected to unlimited legal liability and he is solely responsible for all the debts and liabilities. At times, it may become hard to ‘pass on ownership’1. Partnership Business: Advantages, Disadvantages, Legal Requirements and Liabilities of the Parties Partnership businesses are similar to the sole trader busin